Brand Questionnaire

Thank you for choosing The Design Bros. Kindly complete the brand questionnaire below to help us tailor your project to your specifications.

Full Name

Telephone Number

Company Name

Company Website

What are your products and services?

What’s problem does your business solve? What are their pain points?

Where do you sell / sales channels? (e.g. In-person, Resell, eComm, etc.)

How did your last design experience go?

Who are your competitors?

Who are your customer avatars? What are their demographics?

How does your target market feel before they work with you? What’s an average day for them?

What are your target market frustrations and fears?

How does your target market feel after they work with you? What’s an average day for them?

What are your target market's wants and aspirations?

What are the key purchase drivers for your customer avatars?

Provide a detailed description of your creative vision.

Color Scheme?

Fonts?

What words would you use to describe your brand?

If your product was an animal/car, which one would it be? Why?

What attributes and/or emotions do you want to be associated with your brand?

Where would your brand hang out? Age? Gender?

Please attach your brand inspiration (i.e. pictures, mood boards)

Need Help?